Positioning, model, multi-channel plan, metrics, data
Digital Marketing
Goals
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Positioning in the online market / channel
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Tone of voice, analysis and identification
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Editorial plan, ads and content, organic and / or paid
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Report / kpi
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Multichannel Vision
Our contribution fully covers the digital channels of relevance for the customer, and their coexistence with the physical and traditional channels of the company
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Know-how on cost-optimized positioning strategy
Consolidated skills and experience allow us a high degree of cost optimization for target positioning
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Ability to integrate and enhance the customer's previous investments
Our Digital Marketing project is part of the customer's path and business plan, trying to enhance the other and previous investments
- Positioning
- Tone of voice
- Contents
- Report
- Positioning
- Tone of voice
- Contents
- Report
Positioning in the online market / channel
Online marketing requires clearly distinctive elements of the brand for an effective positioning and perception in the customer’s decision-making process., Which is realized through:
- the Digital Identity of the brand
- competition analysis
- the objectives of competitive advantage
Tone of voice, analysis and identification
The reputation of the brand, consolidated or desired, is expressed in the canons of digital communication media
- expressive, for the tone of the communication
- emotional, for the mood evoked in creativity
- technicians, based on the formats of the media channels
Editorial plan, ads and content, organic and / or paid
The online presence, as in any editorial context, is realized with the publication of contents, with periodicity of
- multi-channel editorial plans
- both textual and multimedia content
- posts, announcements, advertising and online sponsorships
Report / KPI
Preparation of environments and platforms for the conversion into data of communication and presence activities on digital channels and touch points, with
- configuration of tracking platforms and lead funnels
- learning and optimization
- data analysis and reporting
Contact us
Improve your Digital Marketing business
A Digital specialist will be at your disposal