Digital Marketing
CRM
Customer Relationship Management
The Customer Relationship Management (CRM) tools with automatic logics for the classification and qualification of information and data allow to conduct the process of approaching the customer in all the critical stages of his decision-making process.
In fact, we observe a context where digital interactions (via email, chat, messaging, notifications) are added to traditional physical and telephone commercial activities, with an overabundance of exchanges (often of low relevance and quality).
Highlight
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Customer profile
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Digital marketing action plan
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Automation and reporting