Data driven: because companies must be guided by data
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The Customer Relationship Management (CRM) tools with automatic logics for the classification and qualification of information and data allow to conduct the process of approaching the customer in all the critical stages of his decision-making process.
In fact, we observe a context where digital interactions (via email, chat, messaging, notifications) are added to traditional physical and telephone commercial activities, with an overabundance of exchanges (often of low relevance and quality).
Customer profile
Digital marketing action plan
Automation and reporting