Funnel design

From a first “broad” definition of the target market to be followed by a communication strategy on the various media or channels (so-called touchpoints), the structuring of the funnel guides the prospect’s purchase path (customer journey) on the most appropriate landing pages, sending him information (emails, notifications) more and more adhering to his profile. The customer’s interactions with the Call to Action (CTA) of the funnel determine his progress in the approach to the brand (and at the same time tend to keep him away from the interest in competitors’ products!).

Each advertising and communication campaign contributes to the improvement of the customer journey, and of the funnel that represents it, with increasingly targeted and effective sales channels.

The integration of the funnel with CRM systems allows you to classify and structure prospect profiles and data to plan and manage specific marketing actions such as mailing, text messages, AI-based remarketing (Artificial Intelligence).

The Key-One team assists brands in devising conversion funnels that combine marketing automation and optimized landing pages to achieve a substantial increase in sales.