SEM / Media planning

For some time now, the important evolution of the world of communication has been clear, where the processes of market visibility and approach to its products or services increasingly follow the “digital first” philosophy.
This is due to the revolution in the distribution of time spent on various media by the consumer (with the overwhelming power of digital media) and the amount of information with which an elementary online navigation can respond to any kind of curiosity.

Precisely from a Digital First point of view, a modern organization sets its own media plan (media planning) with a first and relevant attention to the online channel and the reputation that derives from it.

Necessarily a marketing policy that aims to intercept the consumer’s need aims to intrigue him in his behavior during the online search, with “Search Engine Marketing” policies, or precisely SEM. For a fee or through content so captivating and distinctive as to differentiate itself from competitors, on a local or national scale or targeted to foreign countries.

SEM activities, which are decisive on the funnel phases close to the conversion processes (purchase by the consumer), are integrated into a multi-channel media planning (digital and otherwise) that considers a mix with a more traditional, albeit less channeled communication, to the classic purposes of visibility and awareness of the brand and its tone of voice.

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